wydawnictwosam.pl: UX audit and bundle configurator
A UX/UI audit, purchase path optimization and a product bundle configurator for a children’s book publisher.
- Service
- Website and store audits
- Technologies
- UX/UI, WooCommerce, WordPress
- Timeline
- Ongoing collaboration
- Team
- 5 people
The challenge
Wydawnictwo SAM publishes children’s books (from XXL board books to lift-the-flap series) and sells them in its own WooCommerce store. The catalog, organized by the child’s age, series and format, kept growing, and so did the importance of two things: how quickly a parent finds the right book and how easily they can buy several titles at once. We started with a UX/UI audit, then moved on to implementation work and ongoing care of the store.
The solution
We ran a UX/UI audit of the store and implemented the improvements it identified, with a focus on the purchase path, from categories to order completion. We added a bundle configurator where customers put together their own book bundle. The store runs on WooCommerce with Przelewy24, PayU and Tpay payments and InPost shipping, while analytics and email marketing are built on GTM and Klaviyo. We look after the store on an ongoing basis.
Scope of work
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UX/UI audit
Analysis of navigation, product pages and the purchase path, with a list of priorities.
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Purchase path
Implementation of the improvements from the audit, from categories to the cart and checkout.
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Bundle configurator
A module where customers put together their own book bundle.
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Ongoing support
Ongoing technical care and development of the store.
Technologies
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