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Websites that sell.

We are a small team of seniors with over 8 years of experience in eCommerce. That is why every project goes straight to someone who understands the problem: no ticket systems, no junior developers learning on your project.

We don’t work on a service → invoice → goodbye basis. We start with a conversation about what you want to achieve. We recommend, we advise, and sometimes we say “don’t do that”. After launch we stay: we monitor, suggest and react before a problem becomes a problem.

Most of our clients have worked with us for years. Not because we make them dependent on us, but because that is what a real partnership in eCommerce looks like.

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Igor Kałuża
Igor Kałuża
Founder · Solution Architect

Four principles we have followed since 2017.

We say “no”

If we know there is no point in reaching for overly complex tools or technologies, or that someone else will do it better, we will tell you right away.

No technical jargon

You don’t need to know all the technical terms. We will guide you through the project from A to Z: from working out what we need to build it, all the way to releasing it into the world.

Solutions built to last

We build projects that won’t be outdated in a year. Years of programming experience let us write clean solutions: functional, well optimized and free of unnecessary complexity. The wow effect should stay with you for a long time, not end with the presentation.

The project in your hands

After handover you can run the project yourself: you know its features and how to change things. Usually you can edit as much as 99% of the content without a developer.

We do what makes sense.
And we do it properly.

We are a team that has been delivering websites, online stores, complex integrations and admin panels for several years, for businesses whose systems simply have to work.

First we talk and pin down your requirements. Only when we know the goal do we start on the code.

  1. We start with your goal

    We will recommend the solution and technologies that will get you there best.

  2. Good looks are a must

    But they don’t replace performance, accessibility and clean code. A beautiful site that doesn’t load doesn’t sell.

  3. We don’t leave technical debt

    The code we leave behind can be maintained. You are not stuck with a closed project that only we can handle.

  4. One contact, not ticket #438

    You talk directly to the person who knows your project. No passing you around between departments.

  5. Done means done

    With documentation, knowledge transfer and a panel your team can actually handle.

  6. We don’t disappear after launch

    We monitor, report and suggest improvements. We don’t wait for you to report a problem.

Our story

We started in marketing.

Year
2017
01 / 07
  1. 2017

    Our first conference as Likeness

    Our own booth, our first flyers and our first conversations with companies looking for support online. That is how our story began.

  2. 2018

    Starting as a social media agency

    We ran social media marketing for brands and built their first simple websites. That is why we know what attracts customers, not just what looks good.

  3. 2019

    Wannabreak from A to Z

    For the fashion brand Wannabreak we did everything: the visual identity, a photo shoot, product packshots and a modern online store. And when the set suddenly needed one more person, we stepped in front of the camera ourselves.

  4. 2020

    Webinars and more projects

    We share our knowledge in webinars and grow together with our clients. Every new project adds experience in combining marketing with technology.

  5. 2023

    Likeness grows

    A frontend developer joins the team, and together with trusted partners we also deliver projects for clients abroad. We write about e-commerce in, among others, the magazine “e-commerce & digital marketing”.

  6. 2025

    Another year, more projects

    The team keeps growing and so does the number of delivered projects. We run workshops and training on automation and AI, speak at webinars, and in “Głos Mordoru” we write about how AI is changing the way companies work. We also build new partnerships.

  7. 2026

    Where we are today

    We are still writing this chapter.
    Maybe your project will be part of it?

    Write to us

Are we a good fit? Let’s be honest.

The best projects happen when expectations and approach match.

For you if

  • You are tired of agencies that wait for you to point out their every move.
  • You are looking for a technology partner for your platform, not someone who just clicks buttons.
  • You expect quality, but also advice: what is worth implementing and why.

Probably not if

  • The lowest price is all that matters to you.
  • You want a website built only on plugins installed along the way and visual editors, at the cost of performance and security.

Have an idea for a website, store or integration?

Three form steps, a reply within 24 business hours, then a 30-minute call and a proposal with the scope. No commitment.